Unions NSW, Electrical Trades Union and AMWU activists will today hit the streets in a leafleting blitz to call on NSW residents to reconsider purchasing Carlton and United Breweries products.
The company terminated the jobs of 54 electricians and fitters last month, before inviting them to reapply for their jobs with a 65 per cent pay cut.
Union-busting labour is now being bused into the facility on a daily basis.
"CUB has built its brand on blue collar sweat, but today it is leaving a very bitter aftertaste. To turn its back on its unionised workforce is deep treachery," said Dave McKinley, ETU Assistant Secretary.
"Today, we are returning serve. We are calling on trade union members across NSW to reconsider supporting all CUB brands, including VB."
AMWU State Secretary, Tim Ayres, endorsed the call. "CUB's behaviour in Melbourne is despicable. You can't extol Australian workers in your ads while sacking workers in your factory. This company is completely disingenuous.”
Unions NSW Secretary Mark Morey said the entire NSW trade union movement was behind the campaign.
"This action has the backing of the entire NSW trade union movement. We will use every means at our disposal to hold CUB to account."